Synthesia is a startup located in London, this platform generates videos that implement artificial intelligence, as they present a "person", to whom any text can be dictated, and they will read it as if they were not reading anything. Additionally, this tool brings benefits such as not having to hire actors, film crews, and the costs are more accessible.
WHAT IS THEIR SERVICE?
They offer videos created with artificial intelligence, a robot that is shown as a person synchronizes the movement of their lips with the text you insert into the platform, giving it an almost real appearance, although some adjustments are needed with the voice and synchronization.
Next, we will show you a quick test video made with Synthesia.
So, as you can see, there are some errors that need to be polished in the platform, however, it supports more than 38 languages.
HOW TO CREATE A VIDEO?
Accessing the platform is very easy, you just have to go to their website and enter your email, this step is necessary because when you insert the text into the video and finish it, the platform will ask for your email to send you the file, as well as to verify that the text is appropriate.
COST OF EACH VIDEO IN SYNTHESIA
The monthly price is $30, giving you 10 videos. Since it is still in beta phase, you can select any artificial presenter or create one in your image as an avatar. The waiting time does not exceed 30 minutes, depending on your internet, but it rarely takes longer. On the other hand, you can choose the position of the actor and specify their size.
NEW OPPORTUNITIES
In early 2021, a campaign against malaria was launched, where the main actor was David Beckham. As you can imagine, this platform was responsible for creating the deepfake and having David speak in 9 different languages.
On the other hand, Reuters stated that they are working with Synthesia on tests that will allow them to show the world a prototype of an automatic presenter for a sports program.
COLLABORATIONS
Synthesia collaborated with the brand Lay's, as they launched a campaign that offered personalized greetings from Lionel Messi. The videos allowed Lionel to speak in up to 8 different languages and even received a Cannes Lion award in 2021.
This experience is highly personalized and has 650 million variations, as it was essential to record Messi for 5 minutes in a green screen studio, and the platform used deep learning algorithms.
HOW DID CPHNANO INCREASE SEO?
CPHNANO is a company that focuses on laboratory technology, and with the help of Synthesia, they increased their SEO by more than 50% in just 3 months. Each video made by the platform helped with the increase in search engines, making it easy to stay within their budget, with easy video reviews and high-quality voices without any interference or errors.
Therefore, personally, if you think about it, Synthesia is a good option when you want to reduce costs for collaboration on the platform and the projects you want to implement. It also has multiple advantages that you can take advantage of with its avatars and creation time. More than 5000 large companies are betting on it.
