AI video creation has gone from being a technological curiosity to a real production tool in 2025-2026. At MiTSoftware we use it to generate video content for client projects — product demos, explainer videos, social media content — in a fraction of the time and cost that traditional production required. This article explains which tools we use, how we integrate them into our workflow, and when it makes sense for a business to adopt them.

The State of AI Video Creation in 2026

In 2026, AI video generation tools have reached a quality level that makes them viable for professional production in many use cases. They don't replace high-end cinematic production, but for corporate content, product demos, animated explainers and marketing content, the quality is sufficient and the time savings are significant.

This capability integrates perfectly with our artificial intelligence services and AI for digital marketing, where visual content plays a central role in the client's communication strategy.

Tools We Use and For What

Runway Gen-3 — High Quality Generative Video

Runway Gen-3 is our primary tool for high-quality video generation from text prompts or reference images. It's especially good for creating corporate b-roll, product sequences and dynamic backgrounds.

Kling — Realistic Movement and Long Duration

For videos requiring realistic human movement or longer durations than the typical 10 seconds of other tools, Kling is our option. Its physical movement model generates more natural results in scenes with people.

ElevenLabs — Professional Voice-Over

For explainer videos and product demos, ElevenLabs generates professional-quality voice-overs in multiple languages and styles. This allows us to produce versions of the same video in Spanish, English and other languages without different voice actors.

Heygen — AI Avatars and Presentations

For clients who need corporate presentation videos, Heygen allows creating realistic avatars that speak the client's script. Useful for internal training content and onboarding videos.

Adobe Firefly and Midjourney — Frames and Visual Assets

For static frames and visual assets, Adobe Firefly and Midjourney generate high-quality images consistent with the client's visual style. This process complements our UI/UX design service when the project requires complete visual coherence across all platforms.

Want us to produce AI video for your company? Talk to our team →

Our AI Video Production Workflow

The process starts with the client briefing: what message to communicate, to what audience, on what channels and with what visual style. From the briefing we write the script and storyboard — this phase defines the final result.

With the approved script, we generate the assets: reference images with Midjourney or Firefly, base videos with Runway or Kling, voice-over with ElevenLabs. Then we edit everything in a traditional video editor adding music, sound effects, titles and transitions.

Production time for a 60-90 second explainer video that previously required 2-3 weeks of traditional production now completes in 3-5 working days.

When It Makes Sense and When It Doesn't

AI video creation makes sense when the production budget is limited, when multiple versions are needed in different languages, or when production time is critical. It doesn't make sense when the client needs recordings of specific real people from their company or when cinematic quality is a brand requirement.

Why MiTSoftware

We combine technical capability to integrate AI into production workflows with the creative judgment to know when to use it and when not to. You can see more about our artificial intelligence services and also explore how we can help with AI process automation in other areas of your business.

Want to explore AI video production for your company? Request a proposal →